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Together, we will turn the tide on stigma by spreading awareness, support and understanding for every person who experiences mental illness. Together, we can make a difference for the better.

Do Say

  • "Thanks for opening up to me."

  • "Is there anything I can do to help?"

  • "How can I help?"

  • "Thanks for sharing."

  • "I'm sorry to hear that. It must be tough."

  • "I'm here for you when you need me."

  • "I can't imagine what you're going through."

  • "People do get better."

  • "Oh man, that sucks."

  • "Can I drive you to an appointment?"

  • "How are you feeling today?"

  • "I love you."

How do we
stop stigma

Try these simple tips for talking.

Don't Say

  • "It could be worse."

  • "Just deal with it."

  • "Snap out of it."

  • "Everyone feels that way sometimes."

  • "You may have brought this on yourself."

  • "We've all been there."

  • "You've got to pull yourself together."

  • "Maybe try thinking happier thoughts."



  • Over 50% of individuals will experience a mental health disorder in their lifetime, making such conditions more common and relatable than previously realized.

It’s OK to have a mental illness - many of us do. Mental illnesses are common and treatable medical conditions. Nearly one in five Americans live with a mental illness.

  • Talk openly about mental health, such as sharing on social media.

  • Educate yourself and others – respond to misperceptions or negative comments by sharing facts and experiences.

  • Be conscious of language – remind people that words matter.

  • Encourage equality between physical and mental illness – draw comparisons to how they would treat someone with cancer or diabetes.



  • Show compassion for those with mental illness.

  • Be honest about treatment – normalize mental health treatment, just like other health care treatment.

  • Let the media know when they are using stigmatizing language presenting stories of mental illness in a stigmatizing way.

  • Choose empowerment over shame - "I fight stigma by choosing to live an empowered life. to me, that means owning my life and my story and refusing to allow others to dictate how I view myself or how I feel about myself."

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